Dermalog Finger Payment - Fingerprint Biometrics

This secure and trendsetting process is not only extremely practical for buyers – once they are registered, they no longer need a change purse for a spontaneous purchase – this form of payment is also efficient for the seller, as it makes card swiping or changing money superfluous.

The payment process on average takes only two seconds instead of fifty. That reduces the checkout lines enormously and saves personnel costs.

As the fingerprint is not saved as an image, but rather only reference samples are saved from the biometric customer data and these are also encoded, the potential worries of privacy advocates are unfounded.

No other institution can access the saved data and carry out comparisons. Even the slightly higher acquisition costs of the high-tech point-of-sale terminals in comparison to conventional systems will already be paid off within six months on average. That is principally due to the fact that the registered customers generate virtually no debit costs, which in turn reduces the insurance sums for the debit costs. At the same time, the system increases customer retention and provides a marketing benefit right from the beginning – as something new always generates curiosity.

Product by Dermalog Identification Systems

11/24/2008